Data Management

We put hours of research behind an ounce of counsel.

At Premier Marketing Group, we aim to clearly understand your business, your membership population, and your industry. Data analysis and management ensures that your every action can directly benefit your members and your bottom line.

Acquire an impartial assessment of your organization and program, determine your ideal membership profile, and define member touch-points to ensure communications are timely, relevant, and able to move members to act. With decades of experience working exclusively with some of the nation’s most successful membership organizations, we’re uniquely qualified to benchmark your program, identify obstacles that could be holding you back, and recommend strategies to measurably increase membership value.

While our industry experience is paramount, it is also imperative to go straight to the source, most importantly you, our client, the party most familiar with your business operations. We also conduct in-depth member interviews and routine satisfaction surveys, gathering feedback from a broad sampling and measuring behavior before, during, and after implementation. In the end, you gain a deeper understanding of your target market and acquire the intelligence necessary to perfect your membership, marketing, and communications strategy.

Contact us today to see where Premier Marketing Group could take your organization.